Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

Why do consumer products companies feel compelled to change products that consumers have been happily using for decades just the way they are? Didn’t they learn the lessons from New Coke being ...

We spoke to a Chief Product Officer who told us that to build great products you need a deep knowledge of technology, the curiosity and insight to spot gaps in the market, and a sincere desire to ...

CES is “the most powerful tech event in the world,” with its preview of the most coveted products for brands, specifically those in retail and manufacturing, and the media. With the exception of the ...