Graham is an experienced editor and journalist. He is the founder of Media-Insert Communications; the former editor of The Marketing Leaders, the Chartered Institute of Marketing’s Technology group’s ...

The tech industry has created many new roles over the years, each designed to address specific challenges or opportunities. Chief Revenue Officers (CROs), for example, have proven effective by ...

Opinions expressed by Entrepreneur contributors are their own. We all know that businesses are supposed to solve problems. But more important to problem-solving is a business’s ability to respond to ...

Asking casual visitors and customers to share feedback is a great way to keep your satisfaction rating high. People know what they want and are normally more than happy to share their thoughts if ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...